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Everyone knows Steve Madden’s name and his shoes, but few are familiar with his story. Over the past thirty years Steve Madden has taken his eponymous shoe company from the fledgling startup he founded with a mere $1,100.00 to a global, multi-billion-dollar brand. But Madden’s mistakes, from his battle with addiction to the financial shortcuts that landed him in prison, are as important to his story as his most iconic shoes. In this raw, intimate, and inspiring book, Madden holds nothing back as he shares what it took to get here and the lessons he’s learned along the way. Readers are treated to the wild ride though his rise, fall, and comeback. But they will also walk away uplifted by a man who has owned up to his mistakes, determined to give back.
Enjoy an Excerpt
Jordan called me The Cobbler simply because I was obsessed with shoes. But to me it means so much more than that. A cobbler puts the various pieces of a shoe together: the upper, the lower, the lining, and so on. But a real shoe guy knows that shoes are made of more than just raw materials. The inspiration behind the style is just as important and includes references pulled from music, pop culture, and whatever else is going on in the zeitgeist. The result is a shoe that’s not just comfortable and well made, but that says something about the person who is wearing it.
I got a thrill out of pulling these various pieces together to create my most iconic styles, from the Marilyn to the Mary Lou, the Slinky, and, more recently, the Troopa. But I’ve used the same techniques to piece together a team of mostly outsiders, hires that make no sense individually but that are amazingly effective together. And though it’s hard to separate the company from my life, that’s been pieced together, too, and thanks to my kids and friends and the people I love, it’s now mostly whole.
So, which one am I: the egomaniac, the trend spotter, the entrepreneur, or the visionary? What about the family man? Honestly, they’re all true. I’m the same flawed person I’ve always been. In fact, the more successful I’ve become, the less sure of anything I have grown. When I was young and just starting out, I thought I had all the answers. Hard work and money were all that mattered. Success at all costs would be worth it. Now, I’m not so sure. I have money. I have success. And I’ve paid for it by losing years of my life and people I loved. Was it worth it?
About the Author:
A man who wears many hats-and shoes-Steve Madden cannot be described in one word. He is an entrepreneur, an award-winning designer, and a business titan whose eponymous company is currently worth 3 billion dollars. On the flip side, he is an ex-con, a recovering addict, and a devoted family man. Over the past thirty years, the provocative shoe designer built a booming brand and nearly lost it all to The Wolf of Wall Street, only to rebound by giving back and creating a global empire. Through it all, he hasn’t forgotten his humble beginnings or his core consumer, resulting in millions of adoring fans worldwide. Considered the fashion footwear mogul of the twenty-first century, Madden has an innate sense of what’s hot, what’s next, what’s exciting, and more importantly, how this will translate to the customer. He is also an active philanthropist and mentor who supports a number of organizations that help those in need of a second chance.
Buy the book at Amazon.
