This post is part of a virtual book tour organized by Goddess Fish Promotions. A randomly drawn winner will be awarded a $25 Amazon/BN gift card. Click on the tour banner to see the other stops on the tour.
For me, marketing is the nightmarish counterpart to the dream of writing. Ugh! Promoting my books is the hell to the heaven of authoring them. I’d much rather keep “plugging away” at finishing a chapter than “plugging” myself on social media. But despite dreading self-promotion, I’ve learned a few marketing tricks over the years to make the task less onerous.
Authoring a book is not easy, nor is getting / having it published. According to various sources, roughly three percent of people who begin drafting a novel ever finish it. And only twenty percent of those completed novels are ever published.
So if you have a published book, congratulations! Pat yourself on the back and take a bow! You are one of an elite minority!
But can you rest on your laurels and stop there?
Nope. Marketing your book is just as important as writing and publishing it. Whether you’re self-published or you work with an indie publisher, small publisher, or a major house, your next challenge is your book launch, and book launches require your 3Ts–talent, time, and treasure.
Because my bread-and-butter job has been technical writing in MarCom–Marketing Communications–for over twenty years, I’ve done almost all my own marketing for the past 26 of my 27 published books. Am I a multi-billionaire? HAH-LOL! BUT let me share ten relatively easy actions that authors CAN take to self-promote their books.
Take Ten Self-promotion Actions!
1. Create an author website (https://karenhulenebartell.com)
2. Create an Author Central page on Amazon (https://www.amazon.com/stores/Karen-Hulene-Bartell/author/B000APG0Q8)
3. Create a Goodreads Author page (https://rb.gy/qyvrev)
4. Accumulate blurbs for your book from trusted friends and acquaintances.
5. Add your book’s title and link to your automatic email signature.
6. Trade guest posts on your blog with other authors (https://karenhulenebartell.com/f/january-newsletter)
7. Accumulate Amazon book reviews (https://rb.gy/haasnb)
8. Gather Goodreads book reviews (https://www.goodreads.com/book/show/204849593-kissing-kin)
9. Write self-promotion articles for LinkedIn (https://www.linkedin.com/feed/update/urn:li:share:7152697619885051907)
10. Create a launch team by asking trusted friends and acquaintances to read / review your free book on Amazon and Goodreads. (That’s right. I said FREE. Quid pro quo. A favor for a favor.)
Complete each of these actions in the six to eight weeks prior to your book’s release–one task at a time. Each action is doable, and if you complete all ten, I promise you’ll raise your book’s visibility.
Happy self-marketing!
Heights terrify Ava. When a stranger saves her from plunging down a mountain, he diverts her fears with tales of Japanese kitsune—shapeshifting foxes—and she begins a journey into the supernatural.
She’s attracted to Chase, both physically and metaphysically, yet primal instincts urge caution when shadows suggest more than meets the eye.
She’s torn between Chase and Rafe, her ex, when a chance reunion reignites their passion, but she struggles to overcome two years of bitter resentment. Did Rafe jilt her, or were they pawns of a larger conspiracy? Are the ancient legends true of kitsunes twisting time and events?
Enjoy an Excerpt
I applied my makeup with an artist’s hand, blending three shades of eyeshadow and going heavy on the mascara. Then I slipped into the black cocktail dress I’d bought for the occasion–a fusion of chic and slutty.
Wish I knew what Rafe planned for my birthday. Dinner at an upscale restaurant? Pub food at a sports bar?
“A surprise,” was all he’d said.
What’s the fine line between dressed to kill and overdressed? Glancing at the mirror, I glimpsed the exposed décolletage, then examined my naked left hand. More importantly, is tonight the night? After dating for three years, the conversation had finally turned to rings and weddings, and with graduation a month away, I was eager to take the next step.
At six o’clock sharp, I sat by the door, butterflies fluttering in my belly.
Ten minutes passed, fifteen. I texted him. An hour later, I called. When he didn’t pick up, I left a voicemail.
At eight o’clock, I checked my email. No messages, no texts–radio silence.
At nine o’clock, I removed my makeup, the black, smoky taupe, mauve, and greige streaks on the cotton pad mirroring my mood. After showering, I picked at soggy leftovers as I studied my bare left hand. Leftovers…
When the phone dinged, I flinched. Rafe?
Mia–Guess who’s at Tootsie’s? And Rafe’s not alone. What’s going on?–
I sat back, stunned. He wouldn’t break up with me on my birthday–without even the courtesy of telling me–would he?
About the Author 
Author of the Trans-Pecos and Sacred Emblem series, Karen is a best-selling author, keynote speaker, wife, and all-around pilgrim of life, who writes multicultural, offbeat love stories. Born to rolling-stone parents who moved often, Bartell found her earliest playmates as fictional friends in books. Paperbacks became her portable pals. Ghost stories kept her up at night—reading feverishly. The paranormal was her passion. Novels offered an imaginative escape. An only child, she began writing her first novel at the age of nine, learning the joy of creating her own happy endings. Professor emeritus of the University of Texas at Austin, Karen resides in the Texas Piney Woods with her husband Peter and her “mews”—three rescued cats and a rescued *Cat*ahoula Leopard dog.
Buy the book at Amazon.
Maeve Jackson is starting over after a broken engagement—and mustering out of the Army. No job and no prospects, she spins out on black ice and totals her car.
