Thanks for joining us on our 16th anniversary scavenger hunt! There are two ways to enter to win and it’s easy to play– first read the blurb below, then answer the question on the first Rafflecopter. You might win a $100 Amazon or Barnes and Noble GC (along with other prizes). Follow and visit authors’ social media pages on the second Rafflecopter and you’re entered to win another $100 Amazon/BN GC (along with other prizes)!
The Thong Principle has little to do with beachwear and everything to do with effective communication. It’s about ensuring messages are successful for the sender – and the receiver.
The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.
The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended.
Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference.
The Thong Principle will draw you in and keep you reading with examples, exercises, and information that resonates.
It’s also funny. Laughter and learning are wonderful partners.
Buy the book at Amazon.
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